How did Supercar Blondie turn a hobby into a US$17 million fortune?

Story Highlights
  • She interviewed John Travolta and Jake Gyllenhaal on Dubai radio, but it’s social media that’s made her millions and got her on Britain’s TV show Top Gear
  • She has a Rolls-Royce, a McLaren and a Tesla Cybertruck on order, and has driven the BMW 3.0 CSL Hommage R, Ferrari 599 GTZ and Lamborghini Terzo Millennio

How rich is Supercar Blondie? Meet Alexandra Mary “Alex” Hirschi – the car-obsessed Dubai YouTuber who turned her hobby into a US$17 million fortune, becoming the world’s biggest female automotive influencer

Over in Dubai, 35-year-old Alex Hirschi, better known as Supercar Blondie, has been permanent fixture on the social scene for over a decade thanks to her radio job, bubbly personality and love of cars. But in the past three years, the Australian expat shot to international stardom after swapping the airwaves for social media.

My First Drive Of The Bugatti Chiron Pur Sport | Alex Hirschi &Quot;Supercar Blondie&Quot; | Pic: Twitter @Supercarblondie
My first drive of the Bugatti Chiron Pur Sport | Alex Hirschi “Supercar Blondie” | PIC: Twitter @supercarblondie

Here’s what you need to know about the small town girl from Queensland who has become the most famous female car vlogger on the planet.

Her hubby is her sidekick

Alex And Nik Hirschi. Photo: @Supercarblondie/Instagram
Alex and Nik Hirschi. Photo: @supercarblondie/Instagram

Alex is married to Nik Hirschi, who doubles as her manager and cameraman. A former banker, Nik started working full time on his wife’s content in 2018 and has been instrumental in her success.

While he does pop up in some of Alex’s videos and social media posts, Nik largely takes a back seat and lets his wife soak up the fame and glory stemming from their hard work and shared passion. What a guy, eh?

She’s an Aussie expat in the Middle East

Alex Hirschi Has Made A Social Media Career Out Of Her Love Of Cars. Photo: @Supercarblondie/Instagram
Alex Hirschi has made a social media career out of her love of cars. Photo: @supercarblondie/Instagram

Hirschi originally hails from Queensland, Australia, but relocated to Dubai in the United Arab Emirates in 2008 where she worked as a newsreader and presenter for the radio station Dubai Eye 103.8.

Alex Hirschi Was Formerly A Presenter With Radio Station Dubai Eye 103.8. Photo: Dubai Eye
Alex Hirschi was formerly a presenter with radio station Dubai Eye 103.8. Photo: Dubai Eye

Known then as Radio Blondie, she interviewed various celebrities about their love of cars, including the likes of John Travolta and Jake Gyllenhaal.

She’s made millions out of a hobby

Alex Hirschi Strikes A Pose. Photo: @Supercarblondie/Instagram
Alex Hirschi strikes a pose. Photo: @supercarblondie/Instagram

Supercar Blondie’s Net Worth

In 2018, Hirschi left her radio show job and became a full-time video creator. And it’s worked out pretty well for her.

A 2020 survey, compiled by British financial services comparison website GoCompare, says Hirschi is estimated to be able to command US$1.4 million a year from sponsored social media posts.

As of 2021, Supercar Blondie’s net worth is estimated to be US$17 million. Not bad for a car-loving girl living out her fantasies.

She’s one of the most-followed women in the world

Hirschi first started posting automotive stories on Instagram to her then 300 followers in 2015. In 2021, she’s at an impressive nine million followers. And that’s only the start of it.

She also has 6.5 million YouTube subscribers while her Facebook following has reached 39 million

She raced against The Stig

How Did Supercar Blondie Turn A Hobby Into A Us$17 Million Fortune?

When Britain’s iconic TV show Top Gear filmed an episode in Dubai in 2019, it was only right that they invited along the city’s most famous car enthusiast.

Not only did she appear alongside hosts Richard Hammond and James May, she also got to race the McLaren SLR against a 1,600hp Dune Buggy driven by The Stig for Top Gear France in the same year.

She gets to drive really rare rides

Alex Hirschi With The Original Batmobile From The 1989 Film Batman. Photo: Pinterest
Alex Hirschi with the original Batmobile from the 1989 film Batman. Photo: Pinterest

For someone who loves cars as much as she does, Hirschi has sure hit the jackpot with her job, and gets to drive some of the most exciting cars in the world.

These have included the BMW 3.0 CSL Hommage R, the Ferrari 599 GTZ and the uber outrageous Lamborghini Terzo Millennio.

She was the first person to drive the Devel Sixteen, a planned 5,000bhp hypercar that is the brainchild of a UAE businessman, and the one-off Bugatti Veyron L’Or Blanc, which was especially flown from Berlin to Dubai for her to review.

Oh, and she’s even driven the actual Batmobile from the 1989 feature film Batman.

She has an impressive car collection of her own

Last year, Hirschi told Britain’s GQ magazine that she had sold her beloved Lamborghini Huracan before lockdown, and didn’t even have her own wheels when the pandemic struck.

Alex Hirschi With A Lamborghini Huracan. Photo: @Supercarblondie/Instagram
Alex Hirschi with a Lamborghini Huracan. Photo: @supercarblondie/Instagram

“I didn’t actually have a car at all for three months,” she revealed. “But I just got the new Rolls-Royce Wraith Black Badge. And I also just got a new car delivery … a McLaren 720S. We also put a deposit down on a Tesla Cybertruck, but that won’t be out for a year or so.”

And just like that, she’s got a garage that most people can only dream of.

She’s all for electric cars

Alex Hirschi Aka Supercar Blondie. Photo: @Supercarblondie/Instagram
Alex Hirschi aka Supercar Blondie. Photo: @supercarblondie/Instagram

Hirschi is passionate about sustainability and also loves electric cars: “I love where we’re headed with electric cars,” she told the UAE’s Ahlan! magazine.

“Electric cars don’t have to be sterile and boring: some of the coolest looking and fastest cars to be released this year are actually electric, so I’m excited about that,” she added.

Alexandra Hirschi Net Worth

Alex Hirschi has over 70 million followers online. This helps her earn $1.4 million per year just from sponsored social media posts. According to Social Blade, she makes anywhere from $442,000 to $7.1 million a year from YouTube ads.

A massive chunk of her wealth is from the sponsorship deals she gets from luxury car brands. Though she doesn’t own the cars she promotes, it makes her a lot of money. She also gets extra money from media appearances. Alex’s current wealth is around $17 million.

Andre Neveling

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