Coke Studio 14’s latest offering ‘Mehram‘ featuring Grammy-nominated artist Arooj Aftab and musician Asfar Husain recently premiered on television and needless to say, the breakup song has been winning hearts.
The love ballad focused on the aftermath of heartbreak is written by Hussain with additional lyrics written by Xulfi. The music has been arranged and produced by Abdullah Siddiqui, Xulfi and Aftab.
The music video has been directed by Murtaza Niaz who placed the artists in parallel rooms “coated with neglect”, which is apparent from the toppled furniture and dusty photos Hussain and Aftab are surrounded by. The video’s setting is meant to be laden with “with memories of love” — for the artists, there is no reprieve from their grief, even in their surroundings.
Dubbed as ‘hauntingly beautiful’, the song is a visual-audio treat in addition to the magical crescendo with Asfar and Arooj’s soothing vocals echoing devastation and the ultimate heartbreak.
“An important moment Coke Studio and Pakistan: a female producer and arranger in the credits! Onwards and upwards,” she posted.
Twitter sprung into action immediately after Arooj Aftab and Asfar Hussain left the music buffs rocked and thrilled with their latest composition.
Showering them with love and admiration, the majority are heaping praises of Coke Studio latest track and have crowned the breakup song ‘iconic’.
Sana Usman wrote: From cinematography to singing, everything is on a scale of 10.
Rimsha Tahir Wrote: Mehram is an Arabic word which means a close friend. And surely when you lose someone so close to you it leaves you empty. I literally love the song #Mehram, it is just so beautiful. The lyrics, the voices! Goddddd amazing! Coke studio never disappoints.
Komal Ansari Wrote: First song was divine Sufi, second one electrifying rap, third one beautiful romantic track now a sad song …. All of them at their best